TY  - BOOK
AU  - 
AU  - Beckwith, Christine Clifford 
TI  - You, Inc. : the art of selling yourself
SN  - 978-0-446-57821-9
U1  - "658.85 B397y 2007" 
PY  - 2007///
CY  - New York, U.S.A.
PB  - Warner Business Books
KW  - You, inc
KW  - Communication--Marketing
KW  - Self-presentation
KW  - Advertising agencies--Marketing
N1  - In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business
ER  -