TY  - BOOK
AU  - David, Fred R.
TI  - An introduction to strategic management : concepts and cases
SN  - 9789810699970
U1  - 658.4  D2801i 2007 
PY  - 2007///
CY  - Singapore
PB  - Pearson Education South Asia  Pte Ltd.
KW  - Strategic planning--Case studies
KW  -  Strategic planning
N1  - Original edition, entitled Strategic Management: Concepts, 11th edition by David, Fred, published by Pearson Education, Inc., publishing as Prentice Hall, Copyright ©2007
ER  -