David, Fred R.

An introduction to strategic management : concepts and cases - 11th ed. - xxvii, 385p. ill. 24cm

Original edition, entitled Strategic Management: Concepts, 11th edition by David, Fred, published by Pearson Education, Inc., publishing as Prentice Hall, Copyright ©2007

9789810699970

--Strategic planning--Case studies.-- Strategic planning.

658.4 D2801i 2007