TY  - BOOK
AU  - Harrison, Tina
TI  - Financial services marketing
SN  - 9780273632979
U1  - "332.1 H2451f 2000 " 
CY  - England: Prentice Hall, 2000
KW  - Financial services industry-- Marketing
KW  - Bank marketing
KW  - Marketing
KW  - Information technology
N1  - Includes references and index
ER  -