Harrison, Tina <br/><br/>
Financial services marketing 

 - xix, 332p. : ill. ; 25cm. 
<br/><br/>Includes references and index. 
<br/><br/><label>ISBN: </label>9780273632979 
<br/><br/><label>Subjects--Topical Terms: </label>--Financial services industry-- Marketing--Bank marketing--Marketing--Information technology
<br/><br/><label>Dewey Class. No.: </label>"332.1 H2451f 2000 "